Greg Toler · GT Strategies
Go-to-Market and Operations Support
Strategy, systems, and hands-on execution for teams that need it fixed, built, or scaled.
Strategy is naming the real problem and the shape of the answer. Execution is building it so it holds up without me. Most people are anchored to one end. I work the full height, which is why I can spot the problem and still be the one who fixes it.
I came up in go-to-market, then moved horizontally into the operational layer underneath it. Same operator, wider surface. That range is why I can connect a pipeline problem to the process and tooling actually causing it.
Click an axis to break it down, a pin to see the work
I build the systems that help businesses run.
I started in go-to-market operations, territory planning, pipeline, tech stacks, the systems and politics of getting marketing and sales working together. The work taught me that most operational problems are not technology problems. They are design problems.
That took me sideways into the operational layer, embedded COO for an agency, productizing service delivery, building AI systems and custom tools that replace expensive software.
Brands I've worked with
CRC Group Examples of the work
Every example plots onto the map above. Companies are described, not named.
| Example | Kind of work | Position on the map |
|---|---|---|
| Account scoring and tiering | Core marketing ops | GTM, Strategy |
| Competitive landing pages from closed-won data | Core marketing ops | GTM, Strategy |
| Paid media inside Claude | Marketing ops with AI in the loop | GTM, Strategy |
| Custom dashboards across systems that do not report together | Custom tools | Ops, Strategy |
| Metabase product data into HubSpot | Marketing ops with automation | Ops, Strategy |
| Account health from Slack | Marketing ops with automation | Ops, Strategy |
| Assessment chatbot into Marketo, Salesforce, and Lemlist | Marketing ops with automation | GTM, Execution |
| Content bot in Slack | Marketing ops with AI in the loop | GTM, Execution |
| Voice notes to CRM and drafted follow ups | Marketing ops with automation | GTM, Execution |
| Event requests into Jira and Asana | Core marketing ops | Ops, Execution |
| Marketing requests into RevOps | Core marketing ops | Ops, Execution |
| Research agents for a newsletter and tool directory | Custom tools | Ops, Execution |
| Venue research agent for customer events | Marketing ops with AI in the loop | GTM, Execution |
| Weekly competitor roundup | Marketing ops with AI in the loop | Ops, Execution |
| Discovery calls into help center and website drafts | Marketing ops with AI in the loop | GTM, Execution |
| Account map | Custom tools | GTM, Execution |
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