Tech Stack Audit
Evaluate and optimize your GTM technology stack. A structured audit template for assessing your current GTM tech stack, identifying redundancies, gaps, and opportunities to consolidate or expand your tooling.
Features
- Tool inventory and categorization
- Cost analysis and ROI tracking
- Integration health assessment
- Adoption and usage scoring
- Vendor consolidation roadmap
Requirements
- Google Sheets or Excel
- Access to tool admin consoles
Overview
Most GTM teams are running 15-30+ tools. This audit template helps you understand what you have, what you’re actually using, and where you can optimize.
Audit Sections
Inventory Catalog every tool in your stack with owner, cost, contract dates, and primary use case. The template includes a pre-built category taxonomy.
Adoption Analysis Score each tool on actual usage vs. licensed seats. Identify shelfware and underutilized capabilities.
Integration Health Map data flows between systems. Flag broken integrations, manual workarounds, and single points of failure.
Cost Analysis Calculate true cost of ownership including implementation, maintenance, and opportunity cost. Compare against benchmarks.
Optimization Roadmap Prioritize consolidation opportunities and capability gaps. Build a phased plan for stack optimization.
Questions? Get in touch for an audit walkthrough.